Meta Prepares Hatch Under a Waitlist
Meta is building Hatch as a consumer AI agent that sits inside Instagram and Facebook. The launch appears likely to start behind a waitlist, with internal testing targeted for the end of June and a wider release still to come.
- The code hints at a broad task mix, including image and video generation, shopping, learning, and scheduled work.
- Meta is also using mock environments that resemble Reddit, Etsy, and DoorDash to train tool-use behavior.
- A separate Instagram shopping tool is being prepared for Q4 2026, letting users research and check out products without leaving the app.
