OpenAI Tests Ads Inside Image Generation
OpenAI will begin testing a new visual ad format inside ChatGPT image generation in the U.S. later this month. The ads are labeled, kept separate from user-created content, and are positioned as product inspiration rather than traditional chat-response advertising. The move brings ads into a native creative surface, while OpenAI says advertising does not influence ChatGPT's answers.
- The initial test is limited to users on Free and Go plans with an initial group of advertisers in the U.S.
- OpenAI is expanding measurement through data integrations with Hightouch, Tealium, and LiveRamp to help advertisers send conversion data from existing systems.
- Brand suitability work includes pilots with DoubleVerify and Integral Ad Science designed to assess ad environments without exposing private conversations.
